Mario Batali, chef, writer, restaurateur, and media personality, has become the latest high-profile celebrity to face accusations of sexual misconduct.
Unlike others recently accused of sexual misconduct, the celebrity chef was quick to issue an apology after allegations were reported last week.
“As many of you know, this week there has been some news coverage about some of my past behavior,” and “I have made many mistakes and I am so very sorry that I have disappointed my friends, my family, my fans and my team. My behavior was wrong and there are no excuses. I take full responsibility.”
Batali, who co-owns restaurants in New York City, Las Vegas, Los Angeles, Boston, Singapore and Connecticut could have (and should have) ended the apology right there.
However, Batali included something in his apology that set it apart from others. Batali included a recipe!
Yes, a recipe for cinnamon rolls.
Batali went on to state –
“Sharing the joys of Italian food, tradition and hospitality with all of you, each week, is an honor and privilege,” and “Without the support of all of you — my fans — I would never have a forum in which to expound on this. I will work every day to regain your respect and trust. … ps. in case you’re searching for a holiday-inspired breakfast, these Pizza Dough Cinnamon Rolls are a fan favorite.”
Mario Batali has created a PR recipe for disaster.
Batali, who was fired on Friday from ABC’s “The Chew” also announced he was taking leave from his businesses after he was accused of sexual misconduct by multiple women.
Perhaps cinnamon rolls will be removed from the menus of the restaurants he co-owns.
How could something as sweet as cinnamon rolls leave such a bitter taste?